Chappelle had been doing fairly funny movies early in his career, but when he got his own show on Comedy Central in 2003 he took the world by storm. By 2004 you couldn’t go anywhere without hearing someone quoting “I’m Rick James, bitch!” In the peak of his career he fled to South Africa, claiming that the show was too popular and was getting in the way of his vision and even his standup routine. Chappelle was a victim to his own success, but still remains one of the funniest guys I’ve ever seen.
Kickstarter could be on it’s way to the same fate.
Kickstarter, is a stroke of genius that puts the funding of projects (films, albums, inventions) in the hands of the people. If the people like it.. they commit a certain dollar amount and when it’s funded (we’ll get back to that) your credit card is charged and the project moves forward. It’s a “Screw the man and let the people speak” mentality that gives us ownership.
Independent Films were the first to benefit and musicians have had a fair amount of success as well. It’s been going strong and has made THOUSANDS of creative projects happen that might have never gotten a chance otherwise. Kickstarter is a good… no.. great thing for the creative community, that earlier this year reported over $40 Million dollars had been funded to projects.
Much like Chappelle was on track to be the next Eddie Murphy, Kickstarter seems like it’s the next record label. But… let’s take a closer look at some interesting things I’ve seen in the last few months.
Failure Rate
As the chart below shows.. almost 50% of the projects don’t fund. If you don’t make your goal (not enough people pledge), then you don’t get anything. 50% is a big number and there are many reasons why they don’t fund. It could be anything from a bad idea to asking for way too much money or even not being clear with what you are doing with the money.

Even The Big Boys Fail
One one the most prominent Indie filmmaker, Phillip Bloom, jumped in on a project to make a TV pilot for a show called Riven (think Game of Thrones). Kickstarter was set at $48,000 to cover costs, which was reasonable, yet it failed to fund. It had all the parts for success: trusted people, lot’s of fans, good vision, smart budget and adequate time.. yet now they are forced to try to recoup investors with the following:
If you believed in us enough to contribute on Kickstarter, then we ask that you stick with us and do the same with our PayPal campaign.
It’s not working.
Local Boys Don’t Understand
Last month I was talking with a genuinely talented musician that is just flat broke and can’t afford to make a record. So he says to me:
Someone told me about this Kickstarter thing. People could give me money to make an album
Doesn’t work that way. Everyone’s broke these days or at least careful of what they spend. Nobody just tosses money at things they have no clue about. Before asking for money, he needs to get out and play the state… make as many friends as possible. Facebook his ass off and use the Twitter like he actually wants to make a living at this. Establish that relationship, then ask people to buy in to what you are doing.
Again… We’re All Broke
Here’s the real issue. Let’s say there are 200 new (1 album or younger than a year old) bands in Texas. Over the next year, half of them ask for moderate funding. For me.. that’s 50 times I could be asked for even just $10. I don’t have an extra $500 to throw at bands I don’t know and moreover… I just get tired of the asking.
So What Do We Do?
This article is not going against any of my prior thoughts on fan funding. I still think it’s the future. It’s just that Kickstarter is not going to be the single savior. So is Kickstater dead? Not by a long shot.. I’m even thinking about using it for an upcoming project. But time will tell how investors react to it… the same way we’ll see if Chappelle can come back and not do movies like Daddy Day Care.
Educate yourself if you’ll be using these kind of services and do some research. You may not have money, but you have time.
No one gets an award for the first album released of the year.